Create a Positioning Statement

Overview:

Description:

Develop Your Positioning Statement

Your positioning statement is used in conversations throughout your search.  You’ll use it in networking meetings, on phone calls, and of course, on interviews.  It is the response to the question, "Tell me about yourself."

Your Positioning Statement contains these elements:

• Profession – state your professional identity in the present tense. “I am a marketing executive.”
• Expertise – state the competencies and skills that qualify you for that kind of work.
• Types of Organizations – summarize the environments or organizations in which you have worked, such as “Fortune 100 company,” “small consulting firm,” “not-for-profit organization.”  You might also mention other types of activities, such as teaching, participation on boards, or other leadership roles.
• Unique Strengths – Articulate the qualities that help you stand out from others in your field, such as exceptional problem solving skills, unique technical knowledge, or specialties.

Craft a brief statement that conveys your professional objective, key qualifications, and uniqueness for use in conversations.  Practice it aloud, so that you can call it up whenever you want to. There are additional instructions in the “A” book of  Managing Your Search Project.

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Date added:

Tuesday, 23 Jun 2009